Badú is a premium dog food line from Best Foods, a Jaraguá do Sul company, focused on creating quality food for our pets, ours is to produce food that takes care of pets, working with impeccable quality and processes. I was given the mission to create the new visual identity and the complete packaging of the new Badú premium food line, which are divided into Meat and Bones, Puppies and Mix. In order for the new packaging to have a different concept, a new and specific identity was created for this product, where in a fun tone the name Badú was created along with the symbol forming the face of a puppy. The colors of the packaging were also defined to stand out from the others on the shelf, evading the common characteristics seen in many.

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