Magnólia is a new store, 100% specialized in plus size fashion. It sells multi-brand products, strictly chosen both in the visual part (current products, and within the world fashion trends) and in the size part (diversity of sizes above the G). Its mission is to provide a physical environment and products that allow customers to feel good, valuing the body and promoting self-acceptance. Its goal is to be a reference in the city when it comes to fashion plus. Magnólia has its values closely linked to encouraging personal acceptance, encouraging the well-being of plus size women and favoring self-esteem through products and a physical environment that is cozy and inclusive.